WATERBURY, Conn., April 26, 2010 – Webster Bank, the main subsidiary of Webster Financial Corporation (NYSE: WBS), today launched new television advertising in four states around the theme Expect It, an expression that captures the essence of Webster’s superior customer service model.
“When customers interact with Webster in person at the branch, on the phone with our Customer Care Center, or through the internet, they will get products to fit their needs and excellent service. Customers can Expect It because Webster is ready, willing, and able to Deliver It,” said Michelle Crecca, Webster’s EVP and Chief Marketing Officer.
Expect It is an extension of Webster’s brand promise We Take Your Banking Personally, the idea that customers trust Webster with their money and Webster in return offers solid banking products and friendly, honest service to help them achieve their financial goals. Expect It was first introduced over the past month through billboard, radio, direct mail, and digital marketing platforms (click here). The television spots will run across Webster’s four-state footprint stretching from Boston’s financial district to Westchester County, N.Y.
The campaign is also designed to increase awareness of other customer-friendly Webster initiatives, including expanded lobby hours and Webster’s intention to originate more than $850 million in new loans to businesses in 2010.
Eighty-nine of Webster’s 181 branches operate from 9 a.m. to 5 p.m. Monday through Wednesday; 9 a.m. to 7 p.m. Thursday and Friday; and 9 a.m. to 3 p.m. on Saturday. In addition, drive-up windows at many Webster branches open before 9 a.m. The branches with extended hours were used by 84 percent of Webster customers in the last year, putting a branch with longer hours conveniently within the reach of most Webster customers.
As part of its year-long 75th anniversary celebration, Webster is conducting Open House week between April 26 and May 1, with special promotions and a series of free informational workshops. Webster specialists in mortgage lending, consumer finance, business and professional banking, merchant services, payroll, and investment specialists are holding workshops and meeting consumers and business customers at branches. In addition, financial consultants from Webster Investment Services are hosting free investment management informational seminars at restaurants and meeting places across the four-state region.
For more information on Open House week offers and special events, visit http://www.websterbank.com/openhouse, or call 877-235-5897 to reach Webster’s Customer Care Center, or call a local Webster branch.
Serving businesses, consumers, and governmental entities stretching from Boston’s financial district through Westchester County in New York with 181 branches, 50o ATMs, and a robust online presence, Webster Bank delivers the full suite of financial products and services of a big bank with the personal service of a local bank.
Webster Financial Corporation is the holding company for Webster Bank, National Association. With $18.0 billion in assets, Webster provides business and consumer banking, mortgage, financial planning, trust and investment services through 181 banking offices, 500 ATMs, telephone banking and the Internet. Webster Bank owns the asset-based lending firm Webster Business Credit Corporation, Webster Capital Finance (formerly Center Capital), an equipment finance company headquartered in Farmington, Conn., and provides health savings account trustee and administrative services through HSA Bank, a division of Webster Bank. Member FDIC and Equal Housing Lender. For more information about Webster, including past press releases and the latest annual report, visit the Webster website at www.websterbank.com.
Investor Contact:
Terry Mangan, 203-578-2318
esteadham@websterbank.com
Media Contact:
Ed Steadham, 203-578-2287